High-Stopping-Power Social Media Graphics
In mobile feeds (LinkedIn carousels, Instagram tiles, Meta ad creatives), typography acts as the primary attentional hook.
Platform / Format
LinkedIn Carousels
Typographic Rule
4:5 ratio; Arvo at 800 weight; max 7 words per hook frame
Commercial Objective
High contrast against light mode feeds; clear progressive disclosure.
Platform / Format
Meta / Ad Stories
Typographic Rule
9:16 vertical; safe-zone clearance; heavy central line-height
Commercial Objective
1.5-second thumb-stop; instant message parsing without sound.
Platform / Format
Infographics & Charts
Typographic Rule
Arvo for high-impact metric values; neutral sans for metadata
Commercial Objective
Instant numerical hierarchy that reinforces brand authority.
